Monday Mar 06, 2023

#2 Grant Cohen, Fan Controlled Sports – What happens to engagement when fans take control?

Grant Cohen is the co-founder of Fan Controlled Sports + Entertainment. He runs a fast-growing portfolio of interactive sports leagues that allow fans to vote on everything from team names to jerseys and play-by-play tactics.

Fan Controlled Football is broadcast to millions of live viewers around-the-world on Twitch, NBCLX, DAZN and FuboTV. Meanwhile, Cohen and his team recently launched Fan Controlled Hoops and secured $40M Series A funding, with high-profile team owners including NFL stars Marshawn Lynch, Richard Sherman and Austin Ekeler.

In episode two of The Fan Engagement Podcast, we explore:

  • The impact on engagement when fans have a meaningful voice
  • A new model for attracting and retaining Gen Z fans
  • How Fan Controlled Football grew its online audience
  • Plus much more!

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