#5 Jen Matthews, FanDuel – Building America’s largest sports betting brand

Jennifer Matthews is VP, Brand Strategy at FanDuel, America’s largest sports betting and daily fantasy sports brand.

Since online sports betting was legalized in the U.S in 2018, FanDuel has rapidly become America’s leading betting company and acquired over 17 million customers and counting.

But what have been the secrets to FanDuel’s success when it comes to converting sports fans? How does it continue to acquire and engage sports audiences at such scale? And how have league and team sponsorships supercharged the brand’s incredible growth?

In episode five of The Fan Engagement Podcast, you’ll learn:

• 00:40 - 03:15 Introduction to Jennifer and FanDuel
• 03:16 - 07:37 How FanDuel engages sports audiences when new states legalize sports betting
• 07:38 - 09:31 How FanDuel educates fans that are new to DFS and online sports betting
• 09:32 - 10:52 The power of sports sponsorships for marketing reach and scale
• 10:53 - 12:16 How product innovation keeps Fan Duel ahead of its competition
• 12:17 - 17:24 Kick of Destiny campaign: Capturing NFL fans at Super Bowl LVIII
• 17:25 - 18:30 Superbowl LVIII commercial: Reinventing half-time TV ads
• 18:31 - 20:32 Think Like a Player campaign: Using ‘deep fake’ technology to engage NBA fans