The Fan Engagement Podcast
How do the world’s biggest sports, teams and advertisers engage fans? And what are the secrets to monetizing the world’s most in-demand audiences? The Fan Engagement Podcast, by Genius Sports, brings you in-depth conversations with the smartest minds in sports marketing. Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
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Episodes
Monday Apr 24, 2023
Monday Apr 24, 2023
Aidan Lyons is Chief Growth Officer at Williams Racing, one of the most successful and prestigious Formula 1 teams in the history of the sport. Founded by Frank Williams in the 1970s, Williams Racing boasts over 391 million global fans. Aidan joined the F1 team in 2021 following a decade at the NFL, responsible for revitalizing Williams Racing’s fan engagement strategy hot on the heels of series one of Netflix’s Drive to Survive. But how is Williams Racing capitalizing on sport’s exciting international growth?
In episode three of The Fan Engagement Podcast, we uncover:
04:03 - 06:37 How Aidan and his team unlocked 300% social media growth in two years
06:38 - 07:29 The power of interactive O&O content for fan monetisation
10:08 - 12:14 How Williams Racing captured new U.S. audiences after Drive to Survive
12:15 - 14:12 Why the F1 team created exclusive behind-the-scenes content to engage fans
14:13 - 15:35 Williams Racing’s unique approach to physical fan activations
16:57 - 19:11 The best digital channels for engaging and monetising fans at scale
19:12 – 20:32 The secrets to more meaningful, measurable sponsor activations
Monday Mar 06, 2023
Monday Mar 06, 2023
Grant Cohen is the co-founder of Fan Controlled Sports + Entertainment. He runs a fast-growing portfolio of interactive sports leagues that allow fans to vote on everything from team names to jerseys and play-by-play tactics.
Fan Controlled Football is broadcast to millions of live viewers around-the-world on Twitch, NBCLX, DAZN and FuboTV. Meanwhile, Cohen and his team recently launched Fan Controlled Hoops and secured $40M Series A funding, with high-profile team owners including NFL stars Marshawn Lynch, Richard Sherman and Austin Ekeler.
In episode two of The Fan Engagement Podcast, we explore:
The impact on engagement when fans have a meaningful voice
A new model for attracting and retaining Gen Z fans
How Fan Controlled Football grew its online audience
Plus much more!
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
Jeff Fernandez is Vice President, Business Development + Ventures at the New York Jets.
For 20 years, Jeff has helped the Jets to drive audience growth, innovation and commercial value. He previously worked for the Buffalo Bills.
In the first episode of The Fan Engagement Podcast, award-winning host Megan Cain speaks to Jeff to uncover:
How the Jets grew its first-party database by 1000% in four years
The strategies Jeff and his team utilize to drive UK market growth
The difference in fandom when the Jets win and lose
Plus much more!